Web search engine

Nice series on WordPress Blog Statistics:

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WordPress recently did a good series on how to analyze the data that’s available to you via WordPress Blog Stats tool. This series is great if you’ve a WordPress.com blog PLUS it’s a good read for any one in the data analytics role to learn how to write-up content like this.

1. Stats Wrangling I: Digging into Your Data
2. Stats Wrangling II: Days, Weeks, and Months
3. Stats Wrangling III: Top Posts and Pages
4. Stats Wrangling IV: Referrers and Clicks
5. Stats Wrangling V: The Words that Bring You Traffic

Along with WordPress Stats, I also use data from the Google Webmaster Tools. It’s a great way to see Keywords, Top posts & pages from a search engine point of view. It’s always good to have a healthy number of people searching for your content on search engines like Google.

I hope you take a look at how Data Analytics can help your Blog Grow. The series that WordPress ran focused on their platform but if you run your blog on other platform, this should give you a good sense of how to analyze the blog statistics.

One Insight from Analyzing my Past Year’s Blog Traffic Data:

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I analyzed my Past Year’s Web Traffic Data: Here’s the Insight: Traffic on Weekdays > Traffic in Weekends. In most cases, Traffic on Weekends drops by 40%!

In other Words: Not as many people read BLOGS on weekend as much as they do on Weekdays.

What Can you do with this insight?

> First, Verify that it’s true for your domain/field-of-expertise. I blog about Technology and so this insight is applicable to blogs like mine.

> If you plan to blog say Twice in a week. Schedule those Posts on Weekdays (instead of weekends)

What Data did I analyzed:

– WordPress.com site stats

– Google Webmaster Tools search queries report. This gives you the number of searches that include your “blog post” as one of the result. Here’s what it looks like:

web analytics analyzing google webmaster's search data

Seems people are not searching for Technical content during Weekends. And less folks searching for “content” on Search Engines means Less Traffic (& less EyeBalls).

Conclusion:

For my Blog, The Traffic Drops by 40% on Weekends. And that just means that lesser number of people are “listening” on weekends. Since I do not have a “schedule” for this blog yet – I would try to post things on weekdays instead of weekends. That’s what I would do – What would you do with this insight? Do you see the same Traffic pattern for your Blog?