You’re using Google’s Universal Analytics — That’s great! They key to make sure that you get the most out of it is to make sure that you incentivize your users to log-in aka authenticate. First step in doing that is to figure out percentage of users that are authenticated…Here’s how you can see that report:

1. Login to Google Analytics

2. Select your view > Go to “Reporting” section

3. Navigate to Audience > Behavior > User-ID coverage

4. On this report, you can see authenticated vs unauthenticated sessions:

Conclusion:

In this post, we talked about how to run a report that shows you percentage of authenticated users. (In google’s Universal analytics)