It’s great to see Insights that data can uncover. I saw a nice insight in a report I read about Analyzing customer acquisition channels for e-commerce sites and in this blog post, I am sharing it with you. So what are the top customer acquisition channels for Commerce sites? The Top channels are Organic Search, Emails & Paid Search.Here’s the report: E-Commerce Customer Acquisition Snapshot
It was not surprising to me to see Organic Search and Emails being among the Top customer acquisition channels but what surprised me was relatively poor performance of social media in acquiring customers. Here’s the chart showing performance of various online channels for acquiring customers:
Data Source: http://blog.custora.com/2013/06/e-commerce-customer-acquisition-snapshot/
Note #1: The post is NOT about devaluing the benefits of social media and it comes to down to understanding the goals of having a social media presence in the first place. While computing the ROI of social media, there are other factors like increased brand awareness, customer loyalty to be considered. But I posted this data because it’s a great way to show how data can uncover insights and sometimes it may surprise you
Note #2: The percentage of customers acquired does not add up to 100% for a year because the data does not include things like direct traffic. The author of the report confirmed it over an email w/ me.
That’s about it for this post. Your comments are very welcome!