Completed Marketing Analytics Course from Coursera:

Standard

I just successfully completed the Marketing Analytics course from coursera. The certificate was issued by coursera and university of virginia — it was great to brush up some of my existing skills and then build upon it by learning some new techniques/frameworks.

The course covered:

  1. Marketing Resource Allocation
  2. Metrics for Measuring Brand Assets
  3. Customer Lifetime Value
  4. Regression Basics
  5. Marketing Experiments

If you haven’t checked out courses on coursera yet then I would recommend to check those out! There’s a ton out there for data professionals!

Coursera Marketing Analytics Certificate