Now, Be a Kid – explore this Dashboard – see what else you’ve got: Likes Metrics, Reach Metrics, Talking about this Metric. There’s interesting Demographic information on each of the mentioned metrics. For instance I know that 60% of my fans are from India. Any-who this post is not about delving into what is available but it is about something that is not available via this Dashboard.
So Now I had this Question: What kind of post should I post more to get more likes/shares/comments? Should I post Images? Should I share Interesting Links? Thus, I wanted to know: For a Facebook page – which post-type is better at getting more Likes + Shares + comments
So as a Data Guy – since they didn’t provide that insight – I thought of a way to get it. Here’s how you can do that too in a step by step fashion:
Tool Used: Excel 2010
On your Facebook Page Insights Dashboard – Do you see Export Data button? yes? Go ahead click it:
– Select a. Post Level Date b. Select Start Time & End Time.
There’s lot of data, right!? Remember: If you think about it, You can extract other actionable insights too and build cool reports.
Any-who to our questions here is what we need:
a. Data in “Key Metrics” sheet
b. Column C: “Type”
c. Column N: “Lifetime Talking About This (Post)”
*People Talking about this include
– Liked, commented or shared your post
– answering a question
– responding to an event.
FYI: if you looking to see number of likes, shares & comments a post gets – check out “Lifetime Talking about this..” excel sheet. Step 4:
Create a COPY of this Excel File (For Backup purpose – Just in case we manage to mess up the data in this file)
AND then, Delete ROW 2 in Excel sheet: “key Metrics”. Just do it!
Now that we have identified the metrics i.e “TYPE” and “Lifetime Talking About This (Post)” – let’s select ONLY this data and create a new sheet. As you can see I have a new sheet titled “Only Important data goes here!”
You can Skip creating a NEW sheet – but make sure to select appropriate columns for PIVOT TABLE later.
Make sure you are on our NEW sheet.
Go to Toolbar > Insert > PivotTable > Select Pivot Table
Step 7: No change, Just click on OK.
Now comes the part where we configure Pivot Table.
– Select All three fields from the “Choose Fields to add to report”
– Drag “Count of Post ID” and “Count of LifeTime talking about this” from Row Labels -> Values
We do not want the TOTAL number of “People Talking about it” – BUT we want On an Average – for a single post – How many people are “talking about this”.
So let’s change the function of “Life Time Talking about this” to AVERAGE.
Just (left) click on “Count of Lifetime Talking about this (Post)” > and select “Value Field Settings”
click on OK.
Do you see this:
Now Look at your Pivot Table:
Can you see who won.
In the smack down of Status Updates vs Photo. Photos Won!*
*For my page: That may not be true for all pages! Just saying 🙂
And let me clean up the report a bit:
That’s about it!
Remember you can do MUCH MORE with the Data that you just DOWNLOADED! If you play with this data, please share what actionable insights you were able to extract out the data!
Have fun with Data!
Facebook Page Insights Guide. From your Insights Dashboard: