Two great posts from Andrew Chen. Links below:
These posts were perfectly timed for me as we started thinking about Annual Planning for Alexa Voice Shopping org (Amazon) this week. As a part of my research of which metrics to use to measure things that our business cares most about and then setting the right benchmarks/goals for the org, the posts below were super helpful. So if you are in tech and if you care about 1) measuring frequency of usage 2) measuring the most engaged cohort then you should take some time to read these posts.
DAU/MAU is an important metric to measure engagement, but here’s where it fails
2 thoughts on “Two great posts on DAU/MAU and Measuring Power Users”
Another interesting article: https://www.geckoboard.com/learn/kpi-examples/startup-kpis/dau-mau-ratio/
one more — https://blog.popcornmetrics.com/5-user-engagement-metrics-for-growth/ — I like how it helps convert the metric to readable text for business users. “A DAU/MAU ratio of 50% would mean that the average user of your app is using it 15 out of 30 days that month”