I just successfully completed the Marketing Analytics course from coursera. The certificate was issued by coursera and university of virginia — it was great to brush up some of my existing skills and then build upon it by learning some new techniques/frameworks.
The course covered:
- Marketing Resource Allocation
- Metrics for Measuring Brand Assets
- Customer Lifetime Value
- Regression Basics
- Marketing Experiments
If you haven’t checked out courses on coursera yet then I would recommend to check those out! There’s a ton out there for data professionals!