It’s been amazing to see the growth of Business Analytics community over the past couple of years as one of the chapter leaders on the PASS Business Analytics Virtual chapter…Here’s a data viz that I put together to analyze effectiveness of our marketing campaigns:

Here’s the chart: 

It shouldn’t come as a surprise that an “Analytics” virtual chapter is using data-driven marketing techniques! 😉

Calcs:

May’14 = 100 attendees. Jun’15 = 223 attendees. % Diff = 123%

Projections:

With this growth rate, we should have ~500 attendees in our future virtual chapter meeting in Jun 2016. Can’t wait! 🙂

Credits: 

A lot of work by Dan English (current president) and Melissa Demcsak (Immediate past president) went into growing this chapter!