Business Goal: Build customer loyalty by reporting ROI of agencies work to their customer/client.

Solution:

-Interviewed CEO, COO & account executives to understand their problem

– Their biggest issue was quantifying value of social media marketing to their customers

-Structured the problem in three main areas

1.Lack of metrics available from their tools

2.Lack of data analysis skills to formulate metrics

3.Lack of easy-to-follow internal/external frameworks

-Collected data about some customers to gather insights

-Worked with account-executives to help them present data to some of their customers

-Delivered a framework that account executives could use to demonstrate value & return on investment of social media marketing to their customers

Mockup: