BI project for Digital Marketing agency: How to show value of social media marketing?


Business Goal: Build customer loyalty by reporting ROI of agencies work to their customer/client.


-Interviewed CEO, COO & account executives to understand their problem

– Their biggest issue was quantifying value of social media marketing to their customers

-Structured the problem in three main areas

1.Lack of metrics available from their tools

2.Lack of data analysis skills to formulate metrics

3.Lack of easy-to-follow internal/external frameworks

-Collected data about some customers to gather insights

-Worked with account-executives to help them present data to some of their customers

-Delivered a framework that account executives could use to demonstrate value & return on investment of social media marketing to their customers


Portfolio Digital Marketing Agency

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