I’ve been using Google Alerts for more than a year now and I thought I’ll talk about how it helps me keep track of who is talking about XYZ on the web. here XYZ could be a brand, your full name, your competitor’s name, your company name among other things.

So why should you care?

Well, whether you know it or not, someone out there is talking about your brand, about YOU or about your company. you can’t control that – but what you can do is to “Monitor” it. Keep an eye out on what people are talking about YOU or your brand on the internet. That way, you get to stay current w/ the conversations about things that matter to you.

And If you’re a blogger then you can set up an alert for when your blog gets found (a.k.a indexed) by Google – nice! right?

Great! How can you set it up?

1. Go To http://www.google.com/alerts

2. Configure the options:

Example:

Here are a couple of alerts that I’ve set up:

Conclusion:

Set up Google Alerts so that you can monitor mentions about your brand, company or just things that interest you!