How can one make the best use of the social media? Even when it means doing it the way it has never been done before. that was the conclusion that the speaker gave. i think this is the crux of talk. the talk explains the radical changes that have happen in the landscape of the social media in the recent years and the ho it has transformed the way people communicate. gone are the days when media content was generated only by professionals and the fact that media was institutionalized. Today’s Media content is delivered by dilettantes who by no means are professionals. they are common man with a voice and zeal to share knowledge. watch the video to understand the radical change that has happen in recent years in the domain of social media and how sites like twitter and facebook are changing the way we communicate.