Springboard Data Analytics for Business Office Hours

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I was invited to lead the office hours for the Springboard’s Data Analytics for Business course and I wanted to share the recording with you all:

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I answer following questions during the office hours:

  • What tools have I used in my career for Data Analytics & Data Science?
  • What are the different analysis/modeling that you do?
  • What are the biggest challenges that I found when I got in this Industry?
  • Being data-driven is not binary but it’s a scale — how do you do analyze what is their current level and how do you make a company more data-driven?
  • What is the challenge for newcomers in this industry? And what are the changes coming in next few years?
  • Which tools are widely used today? Which industry uses which tools heavily?
  • How do you verify “what’s next”? How do you verify that your forecast is good enough?

Related Post: $100 Discount Code For Springboard

News: PASS outstanding Volunteer award & stepping down as Business Analytics Virtual Group Co-leader

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I am honored to get the PASS outstanding volunteer award again for June 2017! It’s been so much fun helping grow the chapter from 1K to 10K members within last 4 years — the PASS HQ Team & Dan English (Group Lead) were great to work with and there’s so much more growth left for the next few years! The Group was recently classified as a “tier-1” group and got new sponsors which mean that group has some funding to pursue paid growth opportunities that weren’t accessible before.

Outstanding Volunteer Award PASS

URL: http://www.pass.org/Community/GetInvolved/Volunteers/OutstandingVolunteers.aspx

So since the group has the perfect platform to continue growing and we have a really good process in place to keep our growth flywheel running, I figured it’s a great time to step down. Over the past few years, my career moved me from Business Intelligence -> Analytics -> Data Science and along with that, I have slowly moved away from Microsoft-centric architectures too. I started out working for a Microsoft Gold Partner and then worked for an Open-source heavy shop at a startup-mode organization in silicon valley and now I work in an organization that uses a little bit of everything. Something like best of both worlds — and so there’s a much bigger gap now between where my career is taking me and the mission of the business analytics virtual group. They don’t perfectly align anymore and even though it’s a very rewarding experience, after some reflection, I figured the group deserves a leader whose mission aligns better than mine does.

Thank you PASS for the opportunity!

And there’s an open position for new volunteers on the Virtual group and so if you like to be involved, reach out to Dan English through the group’s website: http://bavc.pass.org/

How will bots impact the adoption of data platforms?

data bots
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If you are a data science professional and haven’t heard about bots, you will soon! Most of the big vendors (Microsoft, Qlik, etc) have started adding capabilities and have shown some signs of serious product investments for this category. So, let’s step back and reflect how will bot impact the adoption of data platforms? and why you should care?

So, let’s start with this question: What do you need to drive a data-driven culture in an organization? You need to focus on three areas to be successful:

  1. Data (you need to access from multiple sources, merge/join it, clean it and store it in cental location)
  2. Modeling Layer/Algorithm layer (you need to add business logic, transform data and/or add machine learning algorithm to add business value to your data)
  3. Workflow (you need to embed data & insights in business user’s workflow OR help provide data/insights when they in their decision-making process)

Over the past few years, there was a really strong push for “self-service” which was good for the data professionals. A data team builds a platform for analysts and business users to self-serve whenever they needed data and so instead of focusing on one-off requests, the team could focus on continuously growing the central data platform and help satisfy a lot of requests. This is all great. Any business with more than 50-ish employees should have a self-service platform and if they don’t then consider building something like that. All the jazz comes after this! Data Science, Machine learning, Predictive modeling etc would be much easier if you have a solid data platform (aka data warehouse, operational data store) in place! Of course, I am talking at a pretty high-level and there are nuances and details that we could go into but self-service were meant for business users and power users to “self-serve” their data needs which is great!

Now, there is one problem with that! Self-service platforms don’t do a great job at the third piece which is “workflow” — they are not embedded in every business user’s workflow and management team doesn’t always get the insights when they need to make the decision. Think of it this way, since it’s self-serving platform, users will think of it to react to business problems and might not have the chance to be pro-active.Ok, That may seem vague but let me give you an example.

Let’s a take a simple business workflow of a sales professional.

  1. She has a call coming up with one of her key customers since their account is about to expire. So she logs into the CRM (customer relationship management) software to learn about the customer. She looks at some information in the CRM system and then wants to learn about the product usage by that customer over last 12 months.
  2. She opens a new browser tab and logs into the data platform. Takes about 10 minutes to navigate to data model/app that has that information. Filters the data to the customer of interest and a chart comes up.
  3. Goes back to the CRM system. Needs something else so goes back to the data platform. That searching takes another 10 minutes!

Wasn’t that painful? Having to switch between multiple applications and wasting 10 minutes each time just to answer a simple question. So business users do this if this is critical but they will ignore your platform if it’s not business-critical.

So to improve data-driven culture you need to think about your business users workflow and think of ways to integrate data/insights. This is probably one of the most under-rated things that has exponential pay-off’s!

So how do bots fit into all of this? So we talked about how workflows are important, right? To address this, tools had data alerts and embedded reports feature which works too but now we have a new thing called “bots” which enables deeper integration and helps you embed data/insights to a business user’s workflow.

Imagine this: In the previous example, instead of logging into data platform, the business user could just ask a question on one of the chat applications: show me the product usage of customer x. And a chart shows up. Boom! Saved 10 minutes but more importantly, by removing friction and adding delight, we gained a loyal user who is going to be more data-driven than ever before!

This is not fiction! Here’s a slack bot that a vendor built that does what I just talked about:

Product Usage BotsSo to wrap up, I think bots could have a tremendous impact on the adoption of the data platforms as it enables data professionals to work on the third pillar called “workflow” to further empower the business users.

And the increase in data consumption is great for both data engineers and data scientists. it’s great for data engineers because people might ask more questions and you might have to integrate more data sources. It’s great for data scientists because if more people ask questions then over time, they will get to asking bigger and bolder questions and you will be looped into those projects to help solve those.

What do you think? Do you think bot will impact the adoption of data platforms? If so, how? if not, why not? I am looking forward to hearing about what you have to say! please add your comments below.

-Paras Doshi

What are the must-know software skills for a career in data analytics after an MBA?

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SQL, Excel & Tableau-like tools are good enough to start. Then add something like R eventually. And then there are tools that are specific to the industry – example: Google Analytics for the tech industry.

Other than that, you should know what do with these tools. You need to know following concepts and continuously build upon that as the industry use-cases and needs evolve:

  1. Spreadsheet modeling
  2. Forecasting
  3. Customer Segmentation
  4. Root cause Analysis
  5. Data Visualization and Dash-boarding
  6. Customer Lifetime value
  7. A/B testing
  8. Web Analytics

VIEW QUESTION ON QUORA

Is it too late to become a good Data Scientist?

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If you’re looking for career change, that’s never too late!

If you’re looking to learn something new, that’s never too late!

If you’re looking to continue learning and go deeper in data science, that’s never too late!

If you don’t like Software engineering and want to switch to something else, that’s never too late!

But if you are after the “Data Science” gold rush, then you did miss the first wave! You are late.

But seriously, you should apply first-principles thinking to your career strategy and ideally not jump to whatever’s “hot” because by the time you get on that train, it’s usually too late.

VIEW QUESTION ON QUORA

How do you become a good data analyst?

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This was asked on quora and here’s my reply:

You can become a great data analyst by continuously improving the analytics maturity of the company/start-up that you work for:

[Go to my blog for more context on the picture above]

If you create bunch of reports and help answer what happened— then try to help business users with why it happened. [Example: Instead of just sending website traffic info, add why the traffic spikes (up/downs) are happening]

If you are working on building bunch of models that answer why questions then try to help build predictive models next [Example: You have been working on a model that helped you answer why customers churned. Now built upon that and predict which customers will churn next]

If you do analytics and data science well and are already answering what, why, what’s next questions and you’re killing it! Then figure out how can you help business owners take action. Or make it easier than ever before to take actions on your data/recommendations.


Other answers for questions are directly/indirectly covered if you do this:

  1. You will have to pick the right tool for the job
  2. You will have to continuously keep learning (by taking online courses and/or you-tube)
  3. Don’t just be a data analyst, be a thought partner to business owners and if possible, transition into role that help you own business outcomes.

Hope that helps!

VIEW QUESTION ON QUORA

How does rise of Power BI & Tableau affect SSRS?

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It does affect SSRS adoption but SSRS (sql server reporting service) still has a place as long as there’s need for printer-friendly reporting and self-service vendors don’t have a good solution to meet this need.

Also, SSRS is great for automating operational reports that sends out emails with raw data (list of customers, products, sales transaction etc).

I advocate an analytics strategy where we think about satisfying data needs using “self-service”-first (Power BI, tableau, qlik) but if thats not the optimal solution (for cases like need to print it, I just need you to send me raw data in excel, etc) then I’ll mark it as SSRS project. And this architecture is supported by a central data model (aka operational data store, data mart, data warehouse) which makes it much easier to swap in/out any reporting tools that we need and we are not locked in by one vendor.

About 10–20% data requests that I see are SSRS projects and if the self-service platforms start adding features that compete with SSRS, I know I would start using those capabilities and phase out SSRS. But if that doesn’t happen, I will continue using SSRS 🙂

VIEW QUESTION ON QUORA


Let me know what you think in the comments section!

Paras Doshi

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