Framework to evaluate great companies from “Good to Great” book by Jim Collins:


I like frameworks — it helps structure your thoughts. One of the most basic questions that I have asked looking at a company/org is to figure out how to evaluate the whether it’s good or great? And more importantly, how to help drive it to greatness? There’s a list of things that I could rattle off but it was not complete and also, I didn’t really have a structure. That is where the book “Good to Great” by Jim Collins comes into picture. It’s a great book that shares a “framework of ideas” for steering a company from good to great by sharing six key learning’s wrapped in a continual process he calls “flywheel”:


I encourage you to read the book if you can. But if you don’t have time, here’s a good overview:

What do you think? Leave a comment below.