“4W” framework for assessing your Analytics Maturity:


Most organizations could benefit from Analytics but before you set the Analytics road-map for your organization, it’s important to figure out your current stage and then build the road-map to achieve your vision. So how do we figure out the analytics maturity of an organization? Let me share a framework to think about this:

I have blogged about “Business Analytics Continuum” before — it’s a great framework to think about Analytics maturity in an organization — BUT the issue is that it’s harder for business people to remember the stages: Descriptive -> Diagnostics -> Predictive -> Prescriptive — And so there’s a simpler (but equally effective) framework that I have been using over past few months (What -> Why -> What’s next aka “3W” framework). And recently at a Microsoft Analytics conference, I saw this framework with an extra “W” which makes total sense that I liked a lot! So i thought I will share that with you all. So here you go — 4W framework:

Stage 1: What Happened?

Stage 2: Why did it happen?

Stage 3: What will happen?

Stage 4: What should I do?

Analytics Framework What Why Whats Next HOW

Credit: Microsoft Data Insights Summit

I hope the framework as you think about your organization’s analytics vision/road-map and stages that you need to go through to help your org succeed with data!

Building data driven companies — 3 P’s framework.

What do you think? Leave a comment below.