PASS Business Analytics conference 2015 – Keynote Day 1. #passbac

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I’m at PASS BA conference this week to learn about current & future state of business analytics world. I would categorize today’s keynote as a session that gave me an insight what’s our “future”.

Before I begin describing my takeaway’s, I would provide some context by providing keynote speaker’s background.

The keynote speaker was Carlo Ratti who directs MIT’s seanseable city — a group that focuses on how to use data to understand our cities and works on research projects to make it better!

So, the theme of the keynote was to show some of the research projects and inspire audience on how big data was used to come up with actionable insights to make our cities better. The projects are usually at the intersection of Internet of things and Big Data.

With that context, here’s are my notes:

– What is Big Data? 

(I thought that was funny but behind it, there’s an interesting takeaway: we need NEW tools and approach to deal with Big Data! btw, MIT has their in-house tools to generate data viz’s on bigdata — one such example: Data Collider http://datacollider.io/)

– Internet of things & Big data

Carlo also showed the relation between Internet of things and Big data by using data to show exponential growth that we have seen in mobile connections and how it’s poised to grow further in coming decade because of internet of things.

– Big Data = opportunistic + user-generated + purposely sensed. 

Carlo then categorized his projects in three categories: Opportunistic, User-generated & Purposely sensed.

– Opportunistic

couple of examples shared by the speaker:

1. Re-drawing Great Britain’s map from a network of human interactions:

2. A better way to handle traffic at traffic lights. (Project Wave) http://senseable.mit.edu/wave/

user-generated

1. using user-generated content to figure out where’s the best party in Barcelona? (project World’s eye)

http://senseable.mit.edu/worldseyes/visuals.html

2. analyzing user tweets during an event. (Project: Tweetbursts)

http://senseable.mit.edu/tweetbursts/

– purposely sensed

1. Having sensors in the bike that gives you info like pollution, traffic congestion and road congestions in real-time.

(Project: Copenhagen wheel.)

copenhagen wheel

2. Following e-waste around the world. Sometimes the energy put into discarding the waste is more than we can ever get out of it after its recycled. This should be improved! (Project: Trash Track)

http://senseable.mit.edu/trashtrack/

That’s it for the notes.

You can check out all of their projects on their site!

After seeing the demo’s, I can’t wait to live in one of this “smarter” city. What a fascinating application of data! — The future is awesome!

How to analyze “new users” metric by specific pages in Google Analytics?

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Problem:

you want to create a funnel chart of how your new users move from their landing page to your desired destination. Ideally it’s goes something like this:

Stage 1) lands on your home/landing page

Stage 2) goes to a product page

stage 3) goes to a checkout page

stage 4) sees a thank you page

Now, if you want to analyze the conversion among these stages for a “new” user then you will need create custom reports in google analytics. You will basically need to create a report for each specific page that you want to analyze. So how to set one up?

Solution: 

1) Navigate to Google analytics profile

2) On the top of the go to “customization” section and click on create a new custom report

3) here’s how you can set up a custom report that will use you new users by a specific page (notice the page filter?).

New users by specific pages funnel visualization google analytics

Conclusion:

In this post, I outlined the steps that you need to take to setup a custom report in google analytics that shows you new users by specific pages.