Business Analytics project is like an iceberg:

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Business persons may not realize that Business Analytics project may involve significant efforts for the under the hood technical tasks like Data Cleaning, Data Integration, Building-a-data-warehouse, creating ETL processes, gathering business requirements among other tasks. And that explains the title of this blog: Business Analytics project is like an iceberg. It’s because, a business person may just see the tool used to visualize data but may not realize the work that went into making it “analytics-ready”. From a project management standpoint – before a project is initiated, the discussion about this different aspects of the project need to communicated to the business stakeholders so that they are in the know of efforts involved in building an analytics solution. And with that, Here’s the summary of this discussion in form of an Image:

iceberg business analytics data cleaning business intelligence data warehouse

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