Think of “continuum” as something you start and you never stop improving upon. In my mind, Business Analytics Continuum is continuous investment of resources to take business analytics capabilities to next level. So what are these levels? Douglas McDowell explained about this concept in recent post here – I think it was a great food for thought for me and hence I posting about this particular concept here.
Here is the visual representation of the concept:
And I would encourage you to read the entire post and other posts in the series here: PASS BAC Preview Series: Business Analytics Defined